Blogs Magento

Thursday, April 29, 2010

Magento in position as E-commerce leader

E-commerce software company, Magento received a whopping
$22.5 million capital investment in an equity funding round, according
to a recent regulatory filing.  To date, the LA-based company boasts
over 60,000 online merchants and transactions totaling over $15
billion.  Magento was originally developed and marketed by an e-commerce
business consulting company called, Varien.  The 9-year old firm was
recently incorporated as an independent organization which may have
aided in Magento's recent cash flow.

Industry experts speculate that PayPal also played a major role,
since Magento and PayPal have had a strong relationship that includes
both product development and marketing relationships.  Magento plans to
position themselves as the largest e-commerce platform in the world. 
The software company is slated to release additional products including
Saas and Mobile Commerce services later this year.

Magento's ability to anticipate and develop state of the art
e-commerce solutions was essential when choosing a technological
partner," says SBC Fulfillment President, Brian Schoenbaechler.  Last
year, the magento
company built a connector that would allow Magento
customers to directly plug into SBC's order fulfillment services.  This
Connector provides a simpler solution for Magento merchants to warehouse
and distribute their inventory.  SBC's Magento
features include: shipping methods, migration tools, and
design & themes.

"We are thrilled about Magento's success and look forward to the
added benefit that our Connector can bring their merchants."

To learn more about the benefits of SBC Fulfillment Magento Connector
click here

Magento Enterprise Edition Version 1.8 New Features

The Magento team is excited to announce the new Version 1.8 release of the Magento Enterprise Edition eCommerce platform. The new release includes many key improvements, enhancements and innovative features including Automated Email Marketing Reminders, the addition of Solr as an alternative search option, order archiving and more.

Magento also recently announced the launch of the redesigned Magneto Connect.

New Features in Enterprise Edition Version 1.8

Magento Enterprise Edition Version 1.8 features a new module enabling merchants to increase customer retention through sending configurable, automated email reminders for abandoned shopping carts and wishlists. This enables merchants to target promotions and discounts to customers based on browsing activity.

Magento Enterprise Edition Version 1.8 also includes the addition of Solr as an alternative search engine to the standard Magento search, providing options to merchants for on-site search, and bringing enhancements to the speed, quality and relevancy of the search results provided to customers.

Additionally, Magento Enterprise Edition Version 1.8 includes performance enhancements through a Flat Sales module, as well as a module providing merchants the ability to archive orders after a configurable time-period. These modules are joined by a new feature that allows customer service representatives to assist customers in shopping through adding items to shopping carts, modifying wishlists, and more. All of this is coupled with many other enhancements and improvements to the existing functionality.
Learn More and Join Us for a Webinar on the New Features
You can read more about the exciting new features by visiting theMagento Enterprise Edition page. We've also put together an information sheet (PDF) and which you can download, read and share with others--so make sure to download the Magento Data Sheet.